Truro Nova Scotia, December 5, 2025: The Truro & Colchester Chamber of Commerce is proud to announce the advancement of a population growth strategy, driven by the engagement of chambers and boards of trade across the region. This initiative reflects a shared commitment to building a stronger, more sustainable Atlantic economy by focusing on two critical priorities: retaining our existing population while attracting newcomers.
This initiative focuses on two goals: keeping more of our homegrown talent in the region and making Atlantic Canada a top destination for newcomers from across Canada and around the world.
“Our chambers have come together to tackle one of Atlantic Canada’s biggest challenges: growing and sustaining our population,” said Rhonda Tulk-Lane, CEO of the Atlantic Chamber of Commerce. “By working together, we can create conditions that encourage graduates to stay, welcome newcomers, and ensure that both groups have every opportunity to thrive here. This is about building a future where Atlantic Canada is recognized as a destination of choice for talent and innovation.”
“Population growth is at the heart of economic resilience in rural Nova Scotia,” said Lexie Jasiewicz, Executive Director of the Truro & Colchester Chamber of Commerce. “Our region thrives when we retain our graduates, welcome newcomers, and build pathways that allow every resident to succeed. We’re proud to work with chambers across Atlantic Canada to champion solutions that strengthen our workforce and secure long-term prosperity for our communities.”
Strategic Initiatives
- Atlantic Graduate Retention Tax Credit: incentivize domestic and international graduates to remain in Atlantic Canada for at least three years, addressing retention challenges and workforce gaps.
- K–12 Industry Integration & Skills Elevation: embed industry-relevant skills and mentorship into early education to build long-term talent pipelines.
- Atlantic PSE Marketing & Recruitment Partnership: position Atlantic Canada as a premier destination for students through coordinated, chamber-led marketing efforts.
- International Student Credential Recognition Supports: reduce employment barriers for international students and skilled immigrants through improved credential recognition.
- Experiential Learning for International Students: connect students with local employers via meaningful work experiences to enhance retention.
- Immigration System Reform: addressing “Brain Waste”: Ensure immigrants’ skills are fully utilized, reducing underemployment and overeducation.
The Atlantic Chamber of Commerce, alongside local chambers, stands ready to work with federal and provincial partners to implement these recommendations. Together, we aim to secure a robust, responsive population strategy that strengthens communities and economies across Atlantic Canada.
About the Truro & Colchester Chamber of Commerce
The Truro & Colchester Chamber of Commerce (TC Chamber) has been the leading voice for business in Central Nova Scotia since 1890. Representing a diverse membership of more than 500 businesses, the TC Chamber advocates for a thriving local economy, delivers high-impact programs and events, and fosters strong partnerships across the region. Through strategic leadership, member support services, and community-driven initiatives, the TC Chamber works to strengthen the business climate and enhance economic opportunity throughout the region.
Media Contact
Truro & Colchester Chamber of Commerce
Lexie Jasiewicz
Executive Director
902-895-6328
